My approach to building this website for lifestyle and streetwear brand, Avenue C, was to really get inside the mind of its creator, Caroline Bentley Noble and bring that to life. Caroline’s vision is one of a kind unique, and she has a very distinct style for both herself and her brand. Creating this website was all about showcasing what makes Avenue C the brand that it is through behind the scenes photos and videos, graphics and inspiration. We built a shop to sell the brand’s products, and an inspiration corner which is my favorite part of the website. The inspiration corner was built to look like if Caroline was scribbling and scrapbooking in her own journal. This personal connection to the brand helps build customer engagement and loyalty. I am very proud of the website we built and I am excited to see how we can continue to build on what has been created.